Indoggo Corporate Identity/Branding

Indoggo is a gin brand originally made by Snoop Dogg. In this rebranding, I kept the original colors of the product but changed them slightly to make them less intense. I recreated the logo, making it more typographic and readable. I felt that the original branding of the product did not fully represent Snoop Dogg, and wanted to incorporate his phrase “sippin’ on gin and juice” to further the connection between Snoop Dogg and why he decided to create a gin company. The typefaces used in this rebranding project are Pincoyablack, Gin and Soda, and Whitney.